DigitalMG | Fractional Head of eCommerce & Project Management for Shopify Brands

DigitalMG

The strategic extension your eCommerce business needs. I manage your platform, align your growth channels, and lead your digital roadmap so you can focus on the big picture.

About

With 10+ years of hands-on experience, I act as a Fractional Head of eCommerce and Project Lead for scaling Shopify brands. I bridge the gap between founder vision and daily operations, stepping in as a dedicated extension of your internal team to ensure your growth is structured, data-driven, and highly efficient.
Instead of looking at your eCommerce business in silos, I oversee the full operational ecosystem. I align your external agencies, manage your platform tech-stack, and streamline your reporting - giving you total commercial visibility while freeing you up to lead the brand.

Holistic Strategy & Cross-Functional Management

Growth fails when your team, your tech, and your marketing agencies operate in isolation. I step in to manage the big picture - bridging the gap between your platform data, external partners, and internal projects. By keeping everyone aligned to the same commercial targets, I turn disjointed daily tasks into a synchronised growth strategy.

Shopify Project Management
I take a holistic approach to your Shopify ecosystem. I audit your current setup to cut down on app costs, map out exactly what your store needs to grow and oversee the entire process from brief to launch, whether that’s adding loyalty features or updating product data for AI discoverability.

Cross-Channel Leadership
Acting as a true extension of your team to manage and lead your growth channels. Drawing on my deep background across paid media, email, and affiliate marketing, I align your internal owners and external agencies to a single commercial target - guiding strategy and ensuring everyone pulls in the same direction.

Data Analytics & Reporting
Cutting through dashboard noise to focus on profitability. I dig into your platform metrics, ad accounts, and retention data to uncover the "why" behind performance - interpreting complex data into clear insights that tell you exactly where you are losing margin and how to drive profitable scale.

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